KINDLY THE LABEL

Kindly, the label was founded in 2021 as a passion project between friends that has since turned into a small business for our little whānau. Co-Founders; Emma and Taine Ngatai are a husband & wife duo, besties and alongside our daughter Ellie, are the people behind all things Kindly, the label.

Our vision is to offer an affordable & quality collection of fine, dainty, and on-trend jewellery pieces, Must-have versatile, elegant, and bold Hair Claws, and coming soon, Kindly Homeware.

All of the Kindly pieces have been thoughtfully chosen and picked to be an elegant, timeless, and affordable option for all social occasions. We aim to leave the wearer feeling confident, special, and divine.

Our jewellery collection is made of Sterling Silver and is either 18k Gold Plated or Rhodium Plated.
We encourage you to carefully follow our Jewellery Care guide to ensure your pieces live a long and beautiful life.

Our Hair Accessories are durable in design and have been selected to bring you comfort with options from elegance to on-trend looks, and even some wow-factor statement pieces.

Jewellery Care - Keeping your Kindly clean

It is important to us that your Kindly pieces are loved by you for years to come. So here are some tips on how to show your pieces some love and to keep them looking fresh AF.

Sterling Silver jewellery naturally develops a darker patina over time due to oxidation. It is a completely normal and natural reaction known as tarnish. This can also develop due to PH levels, body oils or perspiration. To slow down the process:

• Remove your Kindly pieces before entering water, this includes the shower, bath, ocean, pool, or spa.

• Direct contact with chemicals can be harmful to the gold plating on your pieces so, after pampering yourself with body lotions, perfume, hairsprays, and other chemical-based products, it is then safe to wear your Kindly pieces.

• Sterling Silver is a soft metal so any knocks to your pieces could cause damage. We encourage you to remove your Kindly pieces before bed or any physical activities such as the gym, gardening, or sports to extend the life of your piece.

• Being kind is cool, so be kind to your pieces by placing them on a soft surface when you are not wearing them. This is to avoid scratches and unwanted damage.

• To add some shine back to your Kindly, occasionally buff with a soft microfiber or jewellery cloth.