About Ebony Boutique

NZ Owned & Operated | A Family Business Since 1951

Fashion and family have always been at the heart of Ebony Boutique.

Our story began in 1951 when brothers Colin and Neil Wakefield established Glengyle Knitwear in Auckland. The business was later run by Wayne Ashworth, and today, Colin's granddaughter Ebony and her husband Steve proudly continue the family tradition.

With a lifelong love of fashion, travel and design, Ebony personally selects the clothing and accessories you'll find at Ebony Boutique. She's passionate about helping women look and feel fabulous, choosing pieces that combine style, comfort and individuality.

Together with our wonderful team, we bring you a carefully curated collection of women's fashion from New Zealand and international brands, available online and at our Waihi Beach boutique.

Our Knitwear Heritage

Glengyle Knitwear has been part of New Zealand's fashion story for more than 75 years. For its first 50 years, garments were manufactured at the family's factory in Kingsland, Auckland. While production has since moved overseas, our commitment to beautiful knitwear, thoughtful design and quality continues.

Drawing on this heritage, Ebony created our exclusive Ebony Merino collection, designed here in New Zealand and enjoyed by women throughout New Zealand and Australia.

Ebony Merino – Designed for Comfort and Style

Our Ebony Merino collection is made from 100% superfine merino wool, with a focus on softness, comfort and flattering, easy-to-wear designs.

Ebony designs the range with real women in mind, creating versatile pieces that gently skim the body rather than cling. With beautiful colours, lightweight layers and timeless styles, Ebony Merino is designed to make everyday dressing effortless.

Merino wool is naturally breathable, temperature-regulating and odour-resistant, making it a wonderful choice for year-round wear. Our easy-care merino garments are also machine washable when cared for according to their garment labels.

What makes Ebony Merino special?

100% superfine merino wool

Soft, lightweight and comfortable

Naturally breathable and temperature-regulating

Flattering, easy-to-wear designs

Beautiful colours and versatile layering pieces

Machine washable according to care instructions

Designed in New Zealand

Whether you're discovering Ebony Boutique for the first time or have been shopping with us for years, we're delighted to share our love of fashion with you.

Love the Ebony Style Squad xx