FLORENCIA THE LABEL
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Melbourne designer Nicole Helos launched her first women’s fashion brand in 2005, quickly stamping her footprint on the industry with her infamous prints. With a design philosophy of simple yet unique, Nicole prides herself on going against the grain in order to create brave, individual and eclectic pieces.
Florencia the label inspires the woman who is bold, confident, and unpretentious. Her style is effortless, spontaneous and radiates charm innately. Florencia is renowned for the use of exotic colours and distinctive prints resulting in an effortless wearable range.
Florencia the label is designed in Melbourne by Nicole and her garments are made by her dedicated partners in Bali. She encourages sustainable and ethical practices and where ever possible, her garments and accessories are produced in an ecologically and socially responsible manner.
Size Guide
| Womens | X-Small | Small | Medium | Large | X-Large | XX- Large |
| Australia | 6 | 8 | 10 | 12 | 14 | 16 |
| UK | 6 | 8 | 10 | 12 | 14 | 16 |
| USA | 2 | 4 | 6 | 8 | 10 | 12 |
| Europe | 34 | 36 | 38 | 40 | 42 | 44 |
| Japan | 5 | 7 | 9 | 11 | 13 | 15 |
| Size | 6 | 8 | 10 | 12 | 14 | 16 |
| Bust | 80cm | 85cm | 90cm | 95cm | 100cm | 105cm |
| Waist | 60cm | 65cm | 70cm | 75cm | 80cm | 85cm |
| Hips | 85cm | 90cm | 95cm | 100cm | 105cm | 110cm |
ELM
DIANA SHORT SLEEVE DRESS - NAVY
- Regular
- $99.90
- Sale
- $99.90
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DIANA SHORT SLEEVE DRESS EARTH BROWN
- Regular
- $99.90
- Sale
- $99.90
- Regular
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DIANA SHORT SLEEVE DRESS BLACK
- Regular
- $99.90
- Sale
- $99.90
- Regular
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- Unit Price
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ELM
ELIZA BOAT NECK TEE WHITE/COFFEE
- Regular
- $74.90
- Sale
- $74.90
- Regular
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- Unit Price
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FIG SWEAT MULTI
- Regular
- $79.90
- Sale
- $79.90
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BEACHY HOODIE - STRIPE NAVY / WHITE STRIPE
- Regular
- $119.90
- Sale
- $119.90
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HALLI SHORT SLEEVE TEE - STRIPE PINK/PEACH
- Regular
- $64.90
- Sale
- $64.90
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ELM
KLEE SWEAT ALL OVER PRINT MULTI
- Regular
- $74.90
- Sale
- $74.90
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- per