Say goodbye to wires, digging straps, and restrictive fits – and hello to comfort that moves with you. Ebony Boutique’s carefully curated collection of bras is designed for real women who value support and softness in equal measure.

Whether you’re looking for a no-show style under a tee, a smooth bralette for layering, or all-day comfort while on the go, we’ve got your bust covered. Our bras are handpicked from trusted brands like Sloggi – renowned for their innovation, fit and barely-there feel.

Comfort-First Bras for Every Day

Discover the ultimate in breathable, flexible and feel-good lingerie. This collection focuses on wireless comfort, invisible seams, and light-as-air fabrics that contour without constricting. From sleek bralettes to upgraded wireless designs, these bras are so soft and weightless, you’ll forget you’re wearing one. Designed for New Zealand women who want comfort without compromise.

Our Best-Selling Bras for Everyday Confidence

Sloggi Zero Feel Bralette EX

A customer favourite for a reason – this seamless bralette delivers on featherlight comfort with soft, stretchy microfibre and zero wires. With wide sides and removable pads, it provides gentle support without leaving marks. You can wear it all day, every day – even to sleep!

Shop the Sloggi Zero Feel Bralette EX

Sloggi Zero Feel 2.0 Ultra Bra

The next generation of Zero Feel is here! Featuring laser-cut edges, super smooth fabric, and superior stretch, this bra moves effortlessly with your body. The Ultra version offers more support than the classic bralette, making it perfect for everyday wear with a little extra structure.

Shop the Sloggi Zero Feel 2.0 Ultra Bra

Sloggi Zero Feel 2.0 Soft Bra

Designed to feel like second skin, the Soft Bra blends sleek modern design with total flexibility. Ideal for lounging, layering or low-impact activities, it features moulded cups and a wide underband for light lift and smoothing. Once you try it, you’ll want one in every colour!

Shop the Sloggi Zero Feel 2.0 Soft Bra

Why You'll Love These Bras

No wires, no digging – Pure comfort, all day long.
Invisible under clothing – Seamless designs with no VPL.
Breathable stretch fabrics – Light and supportive.
Trusted brands – Sloggi by Triumph is loved worldwide.

Effortless Shopping, Fast Delivery

Shop confidently with Ebony Boutique – we offer fast delivery across New Zealand and exceptional customer service. Need help choosing your perfect bra? Our team is here to assist.

Feel the Difference with Our Bra Collection

Ready to upgrade your lingerie drawer? Explore our handpicked range of wireless, seamless, and oh-so-comfortable bras today – your body will thank you.

✨ Explore the Full Bra Collection ✨